Pleasure Craft Shares Industrial Track “Dead Weight”

By
Anders — Editorial Lead
Anders is the creative force and technical architect behind Divine Magazine’s editorial identity. Blending Scandinavian minimalism with a sharp instinct for digital storytelling, he shapes the...

Neo-new-wave and industrial-pop project, Pleasure Craft, has drawn inspiration from a difficult time when principal songwriter, Sam Lewis, grappled with extreme isolation, his mother’s cancer diagnosis, the beginning of the pandemic, and a breakup – all within a period of six months.

Drawing on two years of psychotherapy sessions and exploring the fear of vulnerability drawing Lewis‘ behaviour, Pleasure Craft‘s forthcoming debut album, Walls, Mirrors and Windows, is a deeply cathartic collection of songs.

Dead Weight,” the fifth song on the LP, is a heavy, bass and drum driven industrial track that finds the album’s protagonist grappling with self loathing and fear brought on by a newfound self awareness and introspection: He’s a kid, he’s a soul, he’s a rag doll, he’s a chemical, he’s a bag in the wind, he’s a tag in, he’s a swimmer in a current.

https://fanlink.to/deadweightpc

https://www.instagram.com/pleasurecraftmusic/

https://www.facebook.com/samlewis.to

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Anders is the creative force and technical architect behind Divine Magazine’s editorial identity. Blending Scandinavian minimalism with a sharp instinct for digital storytelling, he shapes the magazine’s voice, visual rhythm, and structural clarity. His work moves between worlds — part editor, part engineer — ensuring every article is not only beautifully crafted but technically flawless beneath the surface. From SEO frameworks to asset design, from WordPress architecture to the magazine’s cinematic featured imagery, Anders builds the systems that let stories breathe. He curates Divine’s tone with intention: clean lines, honest language, and a commitment to elevating everyday subjects into something quietly extraordinary. Whether refining editorial workflows or sculpting the magazine’s long‑term creative direction, Anders brings a steady hand and an eye for detail — the kind that turns a publication into a signature.
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